INTRO

Due to low growth and weak domestic demand, the domestic food market has become saturated,

and globalization has become a challenge for the food industry.

The global food market is expected to grow continuously due to changes in dietary habits, the

advancement of dietary habits as a result of growth in developing countries, and aging. In fact,

the global food market grew 20% from $ 48.17 trillion in 2011 to $ 57.88 trillion last year. It is

expected to grow by $ 629.1 billion by 2018.

At the heart of that growth is the Asia-Pacific region. The Asia-Pacific food market is worth

$ 21.96 trillion this year, accounting for 36.4% of the global food market, followed by Europe with

$ 19.396 billion (32.2%) and North America with $ 11.624 billion (19.3%).

Therefore, it is a challenge for food companies and countries to secure growth engines for overseas

markets. Moreover, due to the THAAD conflict, the market is facing the demand for diversification as

 the risks to the Chinese market have been growing.

The first-class buiness newspaper, Financial News, presents the theme of the 5th Seoul International

Food Forum as 'Marketing Localization: the Solution to the K-Food Globalization’. At the Seoul

International Food Forum, local marketing success stories and strategies of localization and distribution

of global companies will be shared. Moreover, we will highlight the achievements and challenges of

K-food globalization for Korean companies and the government's K-food globalization support policy.

Especially, strategies and achievements of major companies doing businesses in Australia and Southeast

Asia as well as leading food markets such as Europe and the US will bring great implications for new

companies in the industry.

It is confident that the 5th Seoul International Food Forum will be the opportunity to get to know the new

trends in the world food market and serve as a guideline for food companies to expand overseas.

Overview

Title      The 5th Seoul International Food Forum

Theme  Marketing Localization: the Solution to the K-Food Globalization

Date     Thursday, April 6th, 2017 09:00 ~13:00

Venue​   Diamond Hall(22F), The Plaza Hotel, Seoul

Host​      The Financial News

Supporters   Ministry of Agriculture, Food and Rural Affairs, Ministry  of Food and Drug Safety,

                      Korea Food Industry Association, Korean Franchise Association

Inquiry    Seoul International Food Forum Bureau

                 tel.02-6965-0012,0013  / e-mail. younhyun55@fnnews.com